What is an API and its role in business?
An API (an acronym for 'Application Programming Interface') is a set of rules and specifications that applications can follow to communicate with each other, serving as an interface between different programs like that the user interface facilitates interaction human-software. Google Search APIs can be used to communicate with the operating system, with databases (DBMS) or with communication protocols (Jabber / XMPP). Multiple social networks have been added (Twitter, Facebook, YouTube, Flickr, LinkedIn, etc.) and other online platforms (Google Maps, WordPress), what has become social media marketing is something else simple, more traceable and therefore more profitable. Google search result APIs are valuable, first of all, because they allow you to make use of functions already existing in other software (or of the infrastructure already existing in other platforms) so as not to continually reinvent the wheel, thus reusing code that is known to be tested and th...